![Third-party cookies restricted by default for 1% of Chrome users | Privacy Sandbox | Google for Developers Third-party cookies restricted by default for 1% of Chrome users | Privacy Sandbox | Google for Developers](https://developers.google.com/static/privacy-sandbox/assets/images/blog/tracking-protection-dialog.png)
Third-party cookies restricted by default for 1% of Chrome users | Privacy Sandbox | Google for Developers
![Google is moving to eliminate third-party cookies from its popular Chrome browser in two years, as increasing privacy regulation and steep competition from rivals such as Apple Safari continue to intensify. Google is moving to eliminate third-party cookies from its popular Chrome browser in two years, as increasing privacy regulation and steep competition from rivals such as Apple Safari continue to intensify.](https://s3-prod.adage.com/s3fs-public/styles/800x600/public/20190806_chrome_no_cookies_3x2.jpg)
Google is moving to eliminate third-party cookies from its popular Chrome browser in two years, as increasing privacy regulation and steep competition from rivals such as Apple Safari continue to intensify.
![A month after Google started turning off third-party cookies in Chrome – and marketers are still apathetic - Digiday A month after Google started turning off third-party cookies in Chrome – and marketers are still apathetic - Digiday](https://digiday.com/wp-content/uploads/sites/3/2024/02/cookie-calendar-digiday.jpg?w=1030&h=579&crop=1)