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The creators of Adidas and Puma were brothers. Adolf Dassler established Adidas, while his elder brother Rudolf Dassler founded Puma. : r/PUMA
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Adidas and Puma: How a sibling rivalry gave rise to two giants of the sports world | The Business Standard
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Pitch Invasion: Three Stripes, Two Brothers, One Feud: Adidas, Puma and the Making of Modern Sport : Smit, Barbara: Amazon.it: Libri
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